Belajar Menjadi Manusia is a structured learning program designed to teach the most essential human skills: emotional awareness, relational intelligence, and meaningful personal growth. In this collaboration with Sekolah Cikal, we organized an exclusive workshop tailored specifically for their top management leaders. Recognizing the fast-paced and demanding nature of leadership, this program provided a deliberate, mindful pause (ruang jeda) for the leaders to step back, become fully present, and reconnect with their inner self-awareness and emotions.

The workshop delivered an interactive, multi-stage learning experience starting with weather-themed check-ins and connection cards to establish psychological safety and trust. Participants explored emotional leadership by analyzing personal reaction patterns and practicing body scan techniques to identify internal stress triggers. The session concluded a MeditaTea experience, blending tea by RITUAL with guided meditation to help leaders ground themselves fully in the present moment.

RITUAL, the wellness sub-brand of Menjadi Manusia, partnered with Netflix Indonesia to create exclusive co-branded goodie bags for the premiere of the Netflix Original Aku Sebelum Aku. Distributed to 650 premiere attendees, media partners, and VIP guests as a takeaway gift, the packages were designed to extend the film experience beyond the theater, inviting recipients to slow down, brew a cup, and reflect on the story’s themes at home.

THE PROBLEM

IIn celebration of International Women’s Day, Eiger Women sought a meaningful way to spread awareness about women’s empowerment.

They wanted to move beyond traditional campaigns by creating real, emotional experiences that could connect with young women authentically. The challenge was to design an initiative that would both raise awareness and foster a genuine sense of community, while staying true to Eiger Women’s spirit of adventure and resilience.

THE SOLUTION

Eiger Women partnered with Menjadi Manusia and the Teman Manusia Community to create a two-part activation: a Charity Walk and an Iftar Gathering. Through the Charity Walk, participants symbolically embraced the journey of strength and solidarity, while raising funds for causes supporting women’s empowerment. The Iftar Gathering provided a space for deeper reflection, connection, and storytelling — highlighting personal growth, resilience, and shared experiences. This collaboration successfully delivered an authentic, community-driven celebration of International Women’s Day, positioning Eiger Women as a brand that empowers women not just through products, but through purpose-driven actions.

In the Ramadan campaign #BooolehTau, by.U collaborated with Menjadi Manusia to create a space that encouraged young people to express their emotions in a positive way. This collaboration took shape through an iftar gathering with strangers, designed to challenge the stigma that breaking fast together is merely a space for comparing achievements, as well as a 7-day activation at M Bloc where audiences could experience healthier, warmer, and more meaningful ways to express their emotions. The campaign also invited several KOLs to participate and help amplify the spirit of #BooolehTau: expressing emotions positively.

“Moneyfesting”

Brand’s Problem

The top cause of stress in Indonesia is money. 3 out of 10 gen z and millennial workers often experience money anxiety.

The Solution

To celebrate ‘Bulan Inklusi Keuangan’, we create a new way to reinvent beliefs in money through fun and relevant activity together.

Makin punya kesadaran akan pentingnya financial skill & financial knowledge, apalagi di tengah ekonomi yang kurang stabil. sebagai anak muda penting banget buat paham Moneyfesting

Saya merasa lebih nyaman karena dapat menyalurkan cerita pengalaman saya walaupun tidak secara keseluruhan, namun saya jadi dapat menemukan media baru menumpahkan emosi.

Discord Channel: Curcol X Menjadi Manusia

Aligns with Ultra Milk’s initiative in building Icownic Patch, a Discord community platform for Ultra Milk’s consumers, we collaborate to create a safe and comfortable space for sharing through series of contents and activities that inspires the community members for a month. We also invite Menjadi Manusia’s community, Teman Manusia, to join this Discord channel as well.

This channel mainly discussed topics relating to mental health, relationships, self-development, or any other relevant topics.

The annual event of Menjadi Manusia, aim to celebrate the day of our lives as a human being. This event consists of talkshow, panel discussions, and keynote speeches along with community activations that inspires and motivate young generations to be able to understand other people better.

#RAYAkanYourWay

Every life journey is undoubtedly valuable, not only for those who experience it but also for others who can learn from it.
Like a friend who always listens, in celebration of Eid al-Fitr, we created a video that invites people to share their life stories, helping the audience gain deeper understanding and empathy. Celebrate your journey — Live Your Way!

A Driving Experience: “Kursus Mengemudi Hidup”

Brand’s Problem

Hyundai launched its new lineup Hyundai Creta and wants to be closer to the GEN Z / late Millennials and create new potential customers.

The Solution

Create a special test drive experience by inviting the target audience to ‘Kursus Mengemudi Hidup’ that led by Adjie Santosoputro, a mindfulness practitioner and talk about life.

How We Communicate in Our Channel

• Teaser
  Tease the audience about the context of ‘Kursus Mengemudi Hidup’
• Invitation
  Invite audience to be part of the activation
• Promotion
  Best cut from video to drive audience to main video

Social Experiments

#RealSupport: Hari Wanita Sedunia

There are always those closest to us within our circle, such as mothers, friends, or sisters, who support us as we navigate life. This support goes beyond physical and material assistance; heartfelt support is a true form of care and concern among women. Together with Uniqlo on International Women’s Day 2023, it is time to inspire Indonesian women that those closest to them are the best support system, and they always present throughout every phase of their lives.

Brand’s Problem

In commemoration of Mother’s Day, Biodef in collaboration with Menjadi Manusia, create mini activity #DibalikSentuhanIbu

The Solution

Through ‘Kontemplasi’ content, we invite the audience to share stories about the meaning of a mother’s touch, via Instagram add yours and Instagram feed. The reward is a 1 million IDR for 3 winners.

Brand’s Problem
In commemoration of Mother’s Day, Pegadaian, in collaboration with Menjadi Manusia, is launching the digital activity #KasihIbuSemurniEmas. With a KPI submission goal of 2,000 leads

The Solution
This campaign invites the audience to share heartfelt stories about their closeness to and hopes for their mothers on Instagram through the #MuaraCerita segment. The reward is a 1 million IDR gold savings prize for 10 winners.

We also invited Macro and Micro KOLs to encourage the audience to participate in the campaign and create engaging content to attract more people to join. As a result, we successfully gathered 2,802 story submissions, surpassing our KPI of 2,000 submissions.

How We Communicate in Our Channel

• Announce Activity
  Announcement of content to the audience about the ‘Mother’s Love as Pure as Gold’ campaign
• Content Promotion
  Content triggers for encourage audience to submit mother’s stories
• After Launch
  Heartwarming Video from one of the winner campaign #KasihIbuSemurniEmas

Kejar Mimpi Creative House is a program initiated by Menjadi Manusia and CIMB NIAGA as a multi-disciplinary creative space for creative, imaginative and visionary young people who are ready to take action to chase dreams for the future.

We provided content production for podcast video, social media contents, digital events, while also creating an internship program from Kejar Mimpi talents to learn about content production.

Cerita Kejar Mimpi

2 sessions of talk show with 2 different speakers who shares their stories about their dreams, 1 session of stand up comedy, 1 session of interactive games and 1 music performances.

Pesan Dari Mimpi

Where one inspiring person meet an intern of KMCH which will conduct question and answer session to dig deeper than just storytelling about their stories about passion and dream itself.

Podcast Kejar Mimpi

Conducted by a host and a speaker who talk about their dreams, how they achieve it and also shares some tips to the audiences